Why We Are Here
The True Story Of Our Unadulterated Beginning
Through one social media forum or another I, Phil, stumbled upon a 60-Minute YouTube piece on eyewear. Bored and uninterested in performing the tasks of my day job I decided to play the 13 minute video. Once the storyline moved passed the fluff and begin divulging the little man behind the curtain, I felt myself perpetually vomiting on the inside. ‘I’d be damned’, these guys have a hand in each one of my five-pocket jeans, another tightly grasped on my balls and yet they don’t even have the courtesy of telling me their name. That’s not love baby, that’s abuse. Hell, I owned a pair of Ray-Bans, they were even sitting less than one foot away at my oh-so-awesome cubicle desk at that very moment. My mind began sifting through all of their products which I had consumed – purchased and lost a pair of Oakley, Prada, and Versace sunglasses, all from Sunglass Hut. My optical prescription was prescribed at a Lenscrafters, where I purchased a pair of Burberry frames with my EyeMed insurance.
That evening while unintentionally bumping and grinding on strangers while jam packed on the blue-line of the DC Metro, I just stood and observed those around me – a guy in Persols, ten, fifteen or so guys and gals in Ray-Bans, a lady in Chanel…do they even know? They can’t. Better yet do they even care?
I knew I cared and so the journey begun.