Sunglasses | Made In U.S.A. | Handmade

Why We Are Here

Founder, Phil Martin Have a question about J. Martasand, shades in general, or in the LA area and would like to grab a drink, then shoot me a note at phil.martin@jmartasand.com Get to know me and the brand more by adding us on Snapchat

Founder, Phil Martin
Have a question about J. Martasand, shades in general, or in the LA area and would like to grab a drink, then shoot me a note at phil.martin@jmartasand.com

Get to know me and the brand more by adding us on Snapchat

The True Story Of Our Unadulterated Beginning

Through one social media forum or another I, Phil, stumbled upon a 60-Minute YouTube piece on eyewear. Bored and uninterested in performing the tasks of my day job I decided to play the 13 minute video. Once the storyline moved passed the fluff and begin divulging the little man behind the curtain, I felt myself perpetually vomiting on the inside.  ‘I’d be damned’, these guys have a hand in each one of my five-pocket jeans, another tightly grasped on my balls and yet they don’t even have the courtesy of telling me their name. That’s not love baby, that’s abuse. Hell, I owned a pair of Ray-Bans, they were even sitting less than one foot away at my oh-so-awesome cubicle desk at that very moment. My mind began sifting through all of their products which I had consumed – purchased and lost a pair of Oakley, Prada, and Versace sunglasses, all from Sunglass Hut. My optical prescription was prescribed at a Lenscrafters, where I purchased a pair of Burberry frames with my EyeMed insurance.

Dumbfounded.

That evening while unintentionally bumping and grinding on strangers while jam packed on the blue-line of the DC Metro, I just stood and observed those around me – a guy in Persols, ten, fifteen or so guys and gals in Ray-Bans, a lady in Chanel…do they even know? They can’t. Better yet do they even care?

I knew I cared and so the journey begun. 


We're A Small Business, Made Of A Small Team With Big Dreams. We Define Big Dreams As Non-Quantifiable Variables that are A Presence and An Internal Feeling That are So Unique And Personal To Each Individual. Through J. Martasand Our Team Hopes To Achieve Each Of Our Respective Big Dreams. To Do So We Need Our Micro-Manufacturer In New York, the Leather Craftsman In Washington D.C., the Vintage Frame Hording Optician In L.A., the Small Retailers Scattered Throughout The U.S., And most of all We Need You.

Every facet of our business Supports a Fellow Small Business So That they too may find fulfillment In Achieving Their Big Dreams.


Why We're Made In The U.S.A.

Yes, what constitutes as “authentic” can be tough to navigate in a fast-paced world; to us it boils down to these components: Clarity: We work with US micro-manufactures to enhance the attention-to-detail that you deserve. We value our direct relationship with the owner(s) as it allows us to keep our ideas and creations intact through the process of development.                           Community Community can be defined in several way in this internet age; we come from a small town ourselves. We find comfort in working with small teams in other communities in order to do more with less. Though small-team cooperation we are able to make greater impacts across the US; our success is their success.

Yes, what constitutes as “authentic” can be tough to navigate in a fast-paced world; to us it boils down to these components:

Clarity:

We work with US micro-manufactures to enhance the attention-to-detail that you deserve. We value our direct relationship with the owner(s) as it allows us to keep our ideas and creations intact through the process of development.                          

Community

Community can be defined in several way in this internet age; we come from a small town ourselves. We find comfort in working with small teams in other communities in order to do more with less. Though small-team cooperation we are able to make greater impacts across the US; our success is their success.

Despite the subjectivity of quality, everyone recognizes high quality when they see it. Here’s what that means to us: Accountability Everything we say, do, or think is a direct reflection of J. Martasand and all those associated with the brand. That means you, too. But don’t worry, we’ll make you proud.  Simplicity “Keep it simple, stupid” - sometimes it’s that easy. Stuffy design and marketing fluff detract us from what’s important: At J. Martasand it’s quality American-made sunglasses handcrafted with pride.

Despite the subjectivity of quality, everyone recognizes high quality when they see it. Here’s what that means to us:

Accountability

Everything we say, do, or think is a direct reflection of J. Martasand and all those associated with the brand. That means you, too. But don’t worry, we’ll make you proud. 

Simplicity

“Keep it simple, stupid” - sometimes it’s that easy. Stuffy design and marketing fluff detract us from what’s important: At J. Martasand it’s quality American-made sunglasses handcrafted with pride.

We feel as if everything that we do needs to reflect our unique view on enjoying life and all it has to offer. Individuality It may seem hypocritical to promote community and individuality, but they don’t have to be mutually exclusive. In fact, our community of individuals has yet to be defined. Find what appeals to you: #Moments / #Lenspiration / #JustMusic / #Purist Originality Similar to our approach with individuality, but with a slight twist - we aren’t influenced by a corporate overhead that may push profit over integrity. When it’s all said and done, we want you to wear your sunglasses with the same pride we put into crafting them. Besides, #DamntheMan.

We feel as if everything that we do needs to reflect our unique view on enjoying life and all it has to offer.

Individuality

It may seem hypocritical to promote community and individuality, but they don’t have to be mutually exclusive. In fact, our community of individuals has yet to be defined. Find what appeals to you: #Moments / #Lenspiration / #JustMusic / #Purist

Originality

Similar to our approach with individuality, but with a slight twist - we aren’t influenced by a corporate overhead that may push profit over integrity. When it’s all said and done, we want you to wear your sunglasses with the same pride we put into crafting them. Besides, #DamntheMan.